FLEXSTARRECORD.COM

Thursday, 28 October 2021

Distint Boy Drop his Single "NICE ONE"

Distinct Boy is A musician is a person who plays a musical instrument as his job or hobby. He was a brilliant musician from north side of nigeria a ypun artist that is raising @ distint boy so he also tried his best not leave his fans in waiting of his single titled "nice one". nice one was droped today and the song really makes vibes that will makes you ginger yourself whenever listened to it as you all konw that distint boy used to drop good vibes we nigerians we really proud that #distint boy is part of us!!11
Https://audiomack.com/distinct-boy/song/nice-one

Wednesday, 27 October 2021

joeboy free beat

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https://instrumentals.com.ng/download-freebeat-abena-wizkid-x-tems-x-rema-type-beat-prod-by-ghoodybaby/

gift - copy and watch full Krissy Lynn video

http://www.xnxx.com/video-nqdaf8d/www.brazzers.xxx_gift_-_copy_and_watch_full_krissy_lynn_video

- Big Wet Butts - Mia Li and Prince Yashua - Big Stuck Butt

http://www.xnxx.com/video-i7aphb6/brazzers_-_big_wet_butts_-_mia_li_and_prince_yashua_-_big_stuck_butt

BRAZZERS

Jordi Catches Blondie Fesser In The Bathroom Taking Naughty Selfies Joins Her For A Wild Fuck - Brazzers

LIL WAYNE AND RICH THE KID ARE TRUST FUND BABIES ON NEW ALBUM

Lil Wayne and Rich The Kid are ‘Trust Fund Babies’ on new album The New Orleans and Atlanta link up is real. By DJ First Class Oct 1, 2021, 12:00am EDT Share this story Share this on Facebook Share this on Twitter Lil Wayne Rich The Kid Cover Art Rich The Kid has been a slept on heavy hitter in the game for quite some time now. Since his mixtape days in the mid 2010’s, the Atlanta rapper has applied endless pressure and he just turned it up a notch. Linking up with the living legend Lil Wayne is probably one of the best things to happen for his career — simply because Weezy is a (if not THE) goat and anything he touches is golden. What makes this collaboration even more special is that Tunechi actually asked Rich The Kid to do an album with him. Clearly, Rich is doing something right for a rapper of Wayne’s stature to reach out. Today (Oct. 1), the two rappers join forces for the release of their new Trust Fund Babies album. Simple... he asked me.. https://t.co/X9LfJmsZut — BIGGEST CEO (@richthekid) September 30, 2021 Earlier this year, Young Money president Mack Maine took to his Twitter Space to announce that Lil Wayne had three new albums on the way — with Trust Fund Babies being the first up to the plate: “Anybody that’s a Wayne fan knows that I Am Not A Human Being 3 is coming up soon. Wayne and Rich The Kid have a project together that’s coming out soon. Collegerove 2 with him and 2 Chainz – we still call him Tity Boi. It’s a lot of music Wayne’s working on.” Once the news broke, fans worldwide rejoiced because who doesn’t want new music from one of the greats? This has been quite a year for the Young Money general by the way. From top notch records to memorable features, Weezy seems to have tapped back into his mode where he’s a shark that smells blood when it comes to the music. A lot of people have doubted his greatness even as of today, but the New Orleans rapper continues to prove the naysayers wrong. Moneybagg Yo recruits Lil Wayne and Ashanti for “Wockesha (Remix)” Wockesha remix Tap into RTK and Weezy’s collab and appreciate greatness.

history

For other uses, see Fashion (disambiguation). Model in a designer gown reflecting the contemporary fashion trend at an Haute couture fashion show, Paris, 2011 Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture.[1] The term implies a look defined by the fashion industry as that which is trending. Everything that is considered fashion is available and popularized by the fashion system (industry and media). Due to increased mass-production of commodities and clothing at lower prices and global reach, sustainability has become an urgent issue among politicians, brands, and consumers.[2][3] Contents 1 Definitions of fashion 2 Functions 2.1 Characteristics 3 Clothing fashions 3.1 Fashion in Europe and the Western hemisphere 4 Fashion industry 5 Fashion trend 5.1 Social influences 5.2 Economic influences 5.2.1 Circular economy 5.2.2 China's domestic spending 5.3 Marketing 5.3.1 Market research 5.3.2 Symbolic consumption 5.4 Political influences 5.5 Technology influences 6 Media 6.1 Fashion in printed media 6.2 Fashion in television 6.3 Controversial advertisements in fashion industry 6.3.1 Racism in fashion advertisements 6.3.2 Sexism in fashion advertisements 7 Public relations and social media 8 Fashion and political activism 9 Anthropological perspective 9.1 Anthropology of dress in Indonesia 10 Intellectual property 11 See also 12 References 13 Bibliography 14 Further reading 15 External links Definitions of fashion Reconstructed Roman women's fashion from Florence, Taipei 2013 Fashion scholar, Susan B. Kaiser, states that everyone is forced to appear, unmediated before others.[4] Everyone is evaluated by their attire: how one looks, what colors, materials, and silhouette one wears. Even when the garments are the same in style and material, they will appear different; if they were washed, folded, mended, or new. The term fashion is plagued by its different uses, and by the unclear application of the concept. For example, the term connotes difference, but also sameness. It signifies the latest distinction and trend, as well as the return of the old. While it may be defined by an insular and esteemed aesthetic elite, who make a look exclusive, this look is often using references from those excluded from making the distinction. Whereas a trend often connotes a peculiar aesthetic expression, often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections.[5] Style is an expression that lasts over many seasons and is often connected to cultural movements and social markers, symbols, class, and culture (ex. Baroque, Rococo, etc.). According to sociologist Pierre Bourdieu, fashion connotes "the latest difference."[6] Even though the terms are often used together, fashion differs from clothing and costumes — "clothing" describes the material and technical garment; "costume" has come to mean fancy-dress or masquerade wear. "Fashion," by contrast, describes the social and temporal system that "activates" dress as a social signifier in a certain time and context. Philosopher Giorgio Agamben connects fashion to the current intensity of the qualitative moment and to the temporal aspect the Greek call Kairos, whereas clothing belongs to the quantitative, what the Greek call Chronos.[7] While some exclusive brands may claim the label haute couture, the term is technically limited to members of the Chambre Syndicale de la Haute Couture[8] in Paris.[5] Haute couture is more aspirational; inspired by art and culture, and in most cases, reserved for the economic elite. Fashion is also a source of art, allowing people to display their unique tastes and styling.[9] Different designers are influenced by outside stimuli and reflect this inspiration in their works. For example, Gucci's 'stained green' jeans[10] may look like a grass stain, but to others, they display purity, freshness, and summer.[1] Fashion is unique, self-fulfilling and may be a part of someone's identity. Just like art, fashion does not have to be liked by everyone, it is an expression of one's tastes. Whilst art is usually locked into a drawing, sculpture, picture etc, clothes are a moving form of art; a unique characteristic.[9] Functions This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2021) (Learn how and when to remove this template message) The functions of fashion include the ability to construct, predict, distribute and implement certain values and samples of behaviour, to form the entity's tastes and manage them. Fashion complements the traditional forms of culture through their turning by modernity, and constructs on this basis, a new human environment. Fashion, or one’s own personal style, functions as a “societal formation always combining two opposite principles. It is a socially acceptable and secure way to distinguish oneself from others and, at the same time, it satisfies the individual’s need for social adaptation and imitation”.[11] While philosopher Immanuel Kant believed fashion “has nothing to do with genuine judgements of taste… but is a case of unreflected and ‘blind’ imitation”,[11] sociologist Georg Simmel thought of fashion as something that “helped to overcome the distance between an individual and his society”.[11] Characteristics Normally fashion is associated with: relativism (in context of a rapid change of fashion forms);the idea that views of beauty are based on individual preference and there is no right or wrong way to define beauty. cyclicity (periodic referring to traditions); irrationality (drawn to human emotions and is not always consistent with logic or even common sense); versatility (the scope of modern fashion is practically not limited; the fashion faces all right away). imagination (forming new ideas and bringing them to life) Clothing fashions Main article: History of Western fashion Reconstructed Roman women's fashions from Florence. Taipei 2013 Fashion is a form of expression. Fashion is what people wear in a specific context. If a stranger would appear in this setting, adorning something different, the stranger would be considered "out of fashion." Early Western travelers, traveling to India, Persia, Turkey, or China, would frequently remark on the absence of change in fashion in those countries. The Japanese shōgun's secretary bragged (not completely accurately) to a Spanish visitor in 1609 that Japanese clothing had not changed in over a thousand years.[12] However, there is considerable evidence in Ming China of rapidly changing fashions in Chinese clothing.[13] Costume changes often took place at times of economic or social change, as occurred in ancient Rome and the medieval Caliphate, followed by a long period without significant changes. In 8th-century Moorish Spain, the musician Ziryab introduced to Córdoba[14][unreliable source][15] sophisticated clothing styles based on seasonal and daily fashions from his native Baghdad, modified by his inspiration. Similar changes in fashion occurred in the 11th century in the Middle East following the arrival of the Turks, who introduced clothing styles from Central Asia and the Far East.[16] Additionally, there is a long history of fashion in West Africa.[17] The Cloth was used as a form of currency in trade with the Portuguese and Dutch as early as the 16th Century.[17] Locally produced cloth and cheaper European imports were assembled into new styles to accommodate the growing elite class of West Africans and resident gold and slave traders.[17] There was an exceptionally strong tradition of cloth-weaving in Oyo and the areas inhabited by the Igbo people.[17] Fashion in Europe and the Western hemisphere According to scholars, a specific definition of fashion emerges with the rise of capitalism and more liberal societies in Europe during late medieval times. The beginning in Europe of continual and increasingly rapid change in clothing styles can be fairly reliably dated. Historians, including James Laver and Fernand Braudel, date the start of Western fashion in clothing to the middle of the 14th century,[18][19] though they tend to rely heavily on contemporary imagery[20] and illuminated manuscripts were not common before the fourteenth century.[21] The most dramatic early change in fashion was a sudden drastic shortening and tightening of the male over-garment from calf-length to barely covering the buttocks,[22] sometimes accompanied with stuffing in the chest to make it look bigger. This created the distinctive Western outline of a tailored top worn over leggings or trousers. The pace of change accelerated considerably in the following century, and women's and men's fashion, especially in the dressing and adorning of the hair, became equally complex. Art historians are, therefore, able to use fashion with confidence and precision to date images, often to within five years, particularly in the case of images from the 15th century. Initially, changes in fashion led to a fragmentation across the upper classes of Europe of what had previously been a very similar style of dressing and the subsequent development of distinctive national styles. These national styles remained very different until a counter-movement in the 17th to 18th centuries imposed similar styles once again, mostly originating from Ancien Régime France.[23] Though the rich usually led fashion, the increasing affluence of early modern Europe led to the bourgeoisie and even peasants following trends at a distance, but still uncomfortably close for the elites – a factor that Fernand Braudel regards as one of the main motors of changing fashion.[24] Albrecht Dürer's drawing contrasts a well turned out bourgeoise from Nuremberg (left) with her counterpart from Venice. The Venetian lady's high chopines make her look taller. Marie Antoinette, wife of Louis XVI, was a leader of fashion. Her choices, such as this 1783 white muslin dress called a chemise a la Reine, were highly influential and widely worn.[25] In the 16th century, national differences were at their most pronounced. Ten 16th century portraits of German or Italian gentlemen may show ten entirely different hats. Albrecht Dürer illustrated the differences in his actual (or composite) contrast of Nuremberg and Venetian fashions at the close of the 15th century (illustration, right). The "Spanish style" of the late 16th century began the move back to synchronicity among upper-class Europeans, and after a struggle in the mid-17th century, French styles decisively took over leadership, a process completed in the 18th century.[26] Though different textile colors and patterns changed from year to year,[27] the cut of a gentleman's coat and the length of his waistcoat, or the pattern to which a lady's dress was cut, changed more slowly. Men's fashions were primarily derived from military models, and changes in a European male silhouette were galvanized in theaters of European war where gentleman officers had opportunities to make notes of different styles such as the "Steinkirk" cravat or necktie. Though there had been distribution of dressed dolls from France since the 16th century and Abraham Bosse had produced engravings of fashion in the 1620s, the pace of change picked up in the 1780s with increased publication of French engravings illustrating the latest Paris styles. By 1800, all Western Europeans were dressing alike (or thought they were); local variation became first a sign of provincial culture and later a badge of the conservative peasant.[28] Although tailors and dressmakers were no doubt responsible for many innovations, and the textile industry indeed led many trends, the history of fashion design is generally understood to date from 1858 when the English-born Charles Frederick Worth opened the first authentic haute couture house in Paris. The Haute house was the name established by the government for the fashion houses that met the standards of the industry. These fashion houses have to adhere to standards such as keeping at least twenty employees engaged in making the clothes, showing two collections per year at fashion shows, and presenting a certain number of patterns to costumers.[29] Since then, the idea of the fashion designer as a celebrity in his or her own right has become increasingly dominant.[30] Although fashion can be feminine or masculine, additional trends are androgynous.[31] The idea of unisex dressing originated in the 1960s when designers such as Pierre Cardin and Rudi Gernreich created garments, such as stretch jersey tunics or leggings, meant to be worn by both males and females. The impact of unisex wearability expanded more broadly to encompass various themes in fashion, including androgyny, mass-market retail, and conceptual clothing.[32] The fashion trends of the 1970s, such as sheepskin jackets, flight jackets, duffel coats, and unstructured clothing, influenced men to attend social gatherings without a dinner jacket and to accessorize in new ways. Some men's styles blended the sensuality and expressiveness, and the growing gay-rights movement and an emphasis on youth allowed for a new freedom to experiment with style and with fabrics such as wool crepe, which had previously been associated with women's attire.[33] Cover of Marcus Clarks' spring & summer catalogue 1926–27 The four major current fashion capitals are acknowledged to be Paris, Milan, New York City, and London, which are all headquarters to the most significant fashion companies and are renowned for their major influence on global fashion. Fashion weeks are held in these cities, where designers exhibit their new clothing collections to audiences. A succession of major designers such as Coco Chanel and Yves Saint-Laurent have kept Paris as the center most watched by the rest of the world, although haute couture is now subsidized by the sale of ready-to-wear collections and perfume using the same branding. Modern Westerners have a vast number of choices in the selection of their clothes. What a person chooses to wear can reflect his or her personality or interests. When people who have high cultural status start to wear new or different styles, they may inspire a new fashion trend. People who like or respect these people are influenced by their style and begin wearing similarly styled clothes. Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography, and may also vary over time. The terms fashionista and fashion victim refer to someone who slavishly follows current fashions. In the early 2000s, Asian fashion has become increasingly significant in local and global markets. Countries such as China, Japan, India, and Pakistan have traditionally had large textile industries, which have often been drawn upon by Western designers, but now Asian clothing styles are also gaining influence based on their ideas.[34] Fashion industry See also: Clothing industry, Fashion design, and Fashion show Male and female fashion models on the runway, Los Angeles Fashion Week, 2008 In its most common use, the term fashion refers to the current expressions on sale through the fashion industry. The global fashion industry is a product of the modern age.[35] In the Western world, tailoring has since medieval times been controlled by guilds, but with the emergence of industrialism, the power of the guilds was undermined. Before the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century, with the rise of new technologies such as the sewing machine, the rise of global trade, the development of the factory system of production, and the proliferation of retail outlets such as department stores, clothing became increasingly mass-produced in standard sizes and sold at fixed prices. Although the fashion industry developed first in Europe and America, as of 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry was for a long time one of the largest employers in the United States,[35] and it remains so in the 21st century. However, U.S. employment in fashion began to decline considerably as production increasingly moved overseas, especially to China. Because data on the fashion industry typically are reported for national economies and expressed in terms of the industry's many separate sectors, aggregate figures for the world production of textiles and clothing are difficult to obtain. However, by any measure, the clothing industry accounts for a significant share of world economic output.[36] The fashion industry consists of four levels: The production of raw materials, principally Fiber, and textiles but also leather and fur. The production of fashion goods by designers, manufacturers, contractors, and others. Retail sales. Various forms of advertising and promotion. The levels of focus in the fashion industry consist of many separate but interdependent sectors. These sectors include Textile Design and Production, Fashion Design and Manufacturing, Fashion Retailing, Marketing and Merchandising, Fashion Shows, and Media and Marketing. Each sector is devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit.[35] Fashion trend Main articles: Fashion trend and 2010s in fashion A fashion trend signifies a specific look or expression that is spread across a population at a specific time and place. A trend is considered a more ephemeral look, not defined by the seasons when collections are released by the fashion industry. A trend can thus emerge from street style, across cultures, from influencers and celebrities. Fashion trends are influenced by several factors, including cinema, celebrities, climate, creative explorations, innovations, designs, political, economic, social, and technological. Examining these factors is called a PEST analysis. Fashion forecasters can use this information to help determine the growth or decline of a particular trend. Social influences Celebrities such as Britney Spears have popularised the concept of wearing underwear as outerwear. Red carpet fashion: Italian actors Gabriel Garko and Laura Torrisi wearing designer formal wear at Venice Film Festival, 2009 Fashion is inherently a social phenomenon. A person cannot have a fashion by oneself, but for something to be defined as fashion, there needs to be dissemination and followers. This dissemination can take several forms; from the top-down ("trickle-down") to bottom-up ("bubble up"), or transversally across cultures and through viral memes and media. Fashion relates to the social and cultural context of an environment. According to Matika,[37] "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives." Fashion is not only seen as purely aesthetic; fashion is also a medium for people to create an overall effect and express their opinions and overall art. This mirrors what performers frequently accomplish through music videos. In the music video ‘Formation’ by Beyoncé, according to Carlos,[38] "The pop star pays homage to her Creole roots.... tracing the roots of the Louisiana cultural nerve center from the post-abolition era to present day, Beyoncé catalogs the evolution of the city's vibrant style and its tumultuous history all at once. Atop a New Orleans police car in a red-and-white Gucci high-collar dress and combat boots, she sits among the ruins of Hurricane Katrina, immediately implanting herself in the biggest national debate on police brutality and race relations in modern day." The annual or seasonal runway show is a reflection of fashion trends and a designer's inspirations. For designers like Vivienne Westwood, runway shows are a platform for her voice on politics and current events. For her AW15 menswear show, according to Water,[39] "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." Another recent example is a staged feminist protest march for Chanel's SS15 show, rioting models chanting words of empowerment with signs like "Feminist but feminine" and "Ladies first." According to Water,[39] "The show tapped into Chanel's long history of championing female independence: founder Coco Chanel was a trailblazer for liberating the female body in the post-WWI era, introducing silhouettes that countered the restrictive corsets then in favour." The annual Academy Awards ceremony is also a venue where fashion designers and their creations are celebrated. Social media is also a place where fashion is presented most often. Some influencers are paid huge amounts of money to promote a product or clothing item, where the business hopes many viewers will buy the product off the back of the advertisement. Instagram is the most popular platform for advertising, but Facebook, snapchat, Twitter and other platforms are also used.[40] Economic influences Circular economy With increasing environmental awareness, the economic imperative to "Spend now, think later" is getting increasingly scrutinized.[41] Today's consumer tends to be more mindful about consumption, looking for just enough and better, more durable options. People have also become more conscious of the impact their everyday consumption has on the environment and society, and these initiatives are often described as a move towards sustainable fashion, yet critics argue a circular economy based on growth is an oxymoron, or an increasing spiral of consumption, rather than a utopian cradle-to-cradle circular solution. In today's linear economical system, manufacturers extract resources from the earth to make products that will soon be discarded in landfills, on the other hand, under the circular model, the production of goods operates like systems in nature, where the waste and demise of a substance becomes the food and source of growth for something new. Companies such as MUD Jeans, which is based in the Netherlands employ a leasing scheme for jeans. This Dutch company "represents a new consuming philosophy that is about using instead of owning," according to MUD's website. The concept also protects the company from volatile cotton prices. Consumers pay €7.50 a month for a pair of jeans; after a year, they can return the jeans to Mud, trade them for a new pair and start another year-long lease, or keep them. MUD is responsible for any repairs during the lease period.[41] Another ethical fashion company, Patagonia set up the first multi-seller branded store on eBay to facilitate secondhand sales; consumers who take the Common Threads pledge can sell in this store and have their gear listed on Patagonia.com's "Used Gear" section.[41] China's domestic spending Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in 1952 to 28 percent in 2011. China plans to reduce tariffs on a number of consumer goods and expand its 72-hour transit visa plan to more cities in an effort to stimulate domestic consumption.[42] The announcement of import tax reductions follows changes in June 2015, when the government cut the tariffs on clothing, cosmetics and various other goods by half. Among the changes – easier tax refunds for overseas shoppers and accelerated openings of more duty-free shops in cities covered by the 72-hour visa scheme. The 72-hour visa was introduced in Beijing and Shanghai in January 2013 and has been extended to 18 Chinese cities.[42] According to reports at the same time, Chinese consumer spending in other countries such as Japan has slowed even though the yen has dropped.[43] There is clearly a trend in the next 5 years that the domestic fashion market will show an increase. China is an interesting market for fashion retail as Chinese consumers' motivation to shop for fashion items are unique from Western Audiences.[44] Demographics have limited association with shopping motivation, with occupation, income and education level having no impact; unlike in Western Countries. Chinese high-street shoppers prefer adventure and social shopping, while online shoppers are motivated by idea shopping. Another difference is how gratification and idea shopping influence spending over ¥1k per month on fashion items, and regular spending influenced by value shopping. Marketing Market research Consumers of different groups have varying needs and demands. Factors taken into consideration when thinking of consumers' needs include key demographics.[45] To understand consumers' needs and predict fashion trends, fashion companies have to do market research[46] There are two research methods: primary and secondary.[47] Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups. Primary research often focuses on large sample sizes to determine customer's motivations to shop.[44] The benefits of primary research are specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. Negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.[47] Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. They just wear what they would normally wear. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants. Knowing the needs of consumers will increase fashion companies' sales and profits. Through research and studying the consumers' lives the needs of the customer can be obtained and help fashion brands know what trends the consumers are ready for. Symbolic consumption Consumption is driven not only by need, the symbolic meaning for consumers is also a factor. Consumers engaging in symbolic consumption may develop a sense of self over an extended period of time as various objects are collected as part of the process of establishing their identity and, when the symbolic meaning is shared in a social group, to communicate their identity to others. For teenagers, consumption plays a role in distinguishing the child self from the adult. Researchers have found that the fashion choices of teenagers are used for self-expression and also to recognize other teens who wear similar clothes. The symbolic association of clothing items can link individuals' personality and interests, with music as a prominent factor influencing fashion decisions.[48] Political influences Ivanka Trump (right) along with Japanese PM Shinzō Abe wearing Western-style business suits, 2017 Political figures have played a central role in the development of fashion, at least since the time of French king Louis XIV. For example, First Lady Jacqueline Kennedy was a fashion icon of the early 1960s. Wearing Chanel suits, structural Givenchy shift dresses, and soft color Cassini coats with large buttons, she inspired trends of both elegant formal dressing and classic feminine style.[49] Cultural upheavals have also had an impact on fashion trends. For example, during the 1960s, the U.S. economy was robust, the divorce rate was increasing, and the government approved the birth control pill. These factors inspired the younger generation to rebel against entrenched social norms. The civil rights movement, a struggle for social justice and equal opportunity for Blacks, and the women's liberation movement, seeking equal rights and opportunities and greater personal freedom for women, were in full bloom. In 1964, the leg-baring mini-skirt was introduced and became a white-hot trend. Fashion designers then began to experiment with the shapes of garments: loose sleeveless dresses, micro-minis, flared skirts, and trumpet sleeves. Fluorescent colors, print patterns, bell-bottom jeans, fringed vests, and skirts became de rigueur outfits of the 1960s.[50] Concern and protest over U.S involvement in the failing Vietnam War also influenced fashion . Camouflage patterns in military clothing, developed to help military personnel be less visible to enemy forces, seeped into streetwear designs in the 1960s. Camouflage trends have disappeared and resurfaced several times since then, appearing in high fashion iterations in the 1990s.[51] Designers such as Valentino, Dior, and Dolce & Gabbana combined camouflage into their runway and ready-to-wear collections. Today, variations of camouflage, including pastel shades, in every article of clothing or accessory, continue to enjoy popularity. Technology influences Today, technology plays a sizable role in society, and technological influences are correspondingly increasing within the realm of fashion. Wearable technology has become incorporated; for example, clothing constructed with solar panels that charge devices and smart fabrics that enhance wearer comfort by changing color or texture based on environmental changes.[52] 3D printing technology has influenced designers such as Iris van Herpen and Kimberly Ovitz. As the technology evolves, 3D printers will become more accessible to designers and eventually, consumers — these could potentially reshape design and production in the fashion industry entirely. Internet technology, enabling the far reaches of online retailers and social media platforms, has created previously unimaginable ways for trends to be identified, marketed, and sold immediately.[53] Trend-setting styles are easily displayed and communicated online to attract customers. Posts on Instagram or Facebook can quickly increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands,[54] new "buy now button" technology can link these styles with direct sales. Machine vision technology has been developed to track how fashions spread through society. The industry can now see the direct correlation on how fashion shows influence street-chic outfits. Effects such as these can now be quantified and provide valuable feedback to fashion houses, designers, and consumers regarding trends.[55] Media Latin dancers in their costumes. The woman is wearing backless dress with deep slits on its lower portion, while the man is wearing a shirt with top buttons open. The media plays a significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one's style on a website or social media accounts (like instagram, tiktok, or twitter). Through these media outlets, readers and viewers all over the world can learn about fashion, making it very accessible.[56] In addition to fashion journalism, another media platform that is important in fashion industry is advertisement. Advertisements provide information to audiences and promote the sales of products and services. The fashion industry utilizes advertisements to attract consumers and promote its products to generate sales. A few decades ago when technology was still underdeveloped, advertisements heavily relied on radio, magazines, billboards, and newspapers.[57] These days, there are more various ways in advertisements such as television ads, online-based ads using internet websites, and posts, videos, and live streaming in social media platforms. Fashion in printed media There are two subsets of print styling: editorial and lifestyle. Editorial styling is the high - fashion styling seen in fashion magazines, and this tends to be more artistic and fashion-forward. Lifestyle styling focuses on a more overtly commercial goal, like a department store advertisement, a website, or an advertisement where fashion is not what's being sold but the models hired to promote the product in the photo.[58] The dressing practices of the powerful has traditionally been mediated through art and the practices of the courts. The looks of the French court were disseminated through prints, from the 16th century, but became prevalent with the promotion of the centralized court around king Louis XIV, and the style that became known under his name.[59] At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past.[60] In cities throughout the world these magazines were greatly sought after and had a profound effect on public taste in clothing. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton, which was founded in 1912 by Lucien Vogel and regularly published until 1925 (with the exception of the war years).[61] A see-through top worn along with pasties by a model at a fashion show in USA, 2017. Such fashion trends get popularised through media. Vogue, founded in the United States in 1892, has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. Increasing affluence after World War II and, most importantly, the advent of cheap color printing in the 1960s, led to a huge boost in its sales and heavy coverage of fashion in mainstream women's magazines, followed by men's magazines in the 1990s. One such example of Vogue's popularity is the younger version, Teen Vogue, which covers clothing and trends that are targeted more toward the "fashionista on a budget". Haute couture designers followed the trend by starting ready-to-wear and perfume lines which are heavily advertised in the magazines and now dwarf their original couture businesses. A recent development within fashion print media is the rise of text-based and critical magazines which aim to prove that fashion is not superficial, by creating a dialogue between fashion academia and the industry. Examples of this development are: Fashion Theory (1997), Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry (2008), and Vestoj (2009). Fashion in television Television coverage began in the 1950s with small fashion features. In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows such as Fashion Television started to appear. FashionTV was the pioneer in this undertaking and has since grown to become the leader in both Fashion Television and new media channels. The Fashion Industry is beginning to promote their styles through Bloggers on social media's. Vogue specified Chiara Ferragni as "blogger of the moment" due to the rises of followers through her Fashion Blog, that became popular.[62] A few days after the 2010 Fall Fashion Week in New York City came to a close, The New Islander's Fashion Editor, Genevieve Tax, criticized the fashion industry for running on a seasonal schedule of its own, largely at the expense of real-world consumers. "Because designers release their fall collections in the spring and their spring collections in the fall, fashion magazines such as Vogue always and only look forward to the upcoming season, promoting parkas come September while issuing reviews on shorts in January", she writes. "Savvy shoppers, consequently, have been conditioned to be extremely, perhaps impractically, farsighted with their buying."[63] The fashion industry has been the subject of numerous films and television shows, including the reality show Project Runway and the drama series Ugly Betty. Specific fashion brands have been featured in film, not only as product placement opportunities, but as bespoke items that have subsequently led to trends in fashion.[64] Videos in general have been very useful in promoting the fashion industry. This is evident not only from television shows directly spotlighting the fashion industry, but also movies, events and music videos which showcase fashion statements as well as promote specific brands through product placements. Controversial advertisements in fashion industry Racism in fashion advertisements There are some fashion advertisements that were accused of racism and led to boycotts from the customers. Globally known, Swedish fashion brand H&M faced this issue with one of its children's wear advertisements in 2018. A black child wearing a hoodie with a slogan written as "coolest monkey in the jungle" right at the center was featured in the ad. When it was released, it immediately became controversial and even led to a boycott. A lot of people including celebrities posted on social media about their resentments towards H&M and refusal to work with and buy its products. H&M issued a statement saying "we apologise to anyone this may have offended", which seemed insincere to some.[65] Another fashion advertisement regarding racism is from GAP, an American worldwide clothing brand. GAP collaborated with Ellen DeGeneres in 2016 for the advertisement. It features playful, four young girls where a tall white girl is leaning with her arm on a shorter black girl's head. When this ad was released, some viewers harshly criticized that it underlies passive racism. A representative from The Root, black culture magazine commented on the ad that it portrays the message that black people are undervalued and seen like props for white people to look better.[66] There were different points of views on this issue, some saying that people are being too sensitive, and some getting offended. Regardless of various views and thoughts, GAP replaced the ad to different image and apologized to critics.[67] Sexism in fashion advertisements Many fashion brands have published ads that were too provocative and sexy to attract customers’ attention. British high fashion brand, Jimmy Choo, was blamed for having sexism in its ad which featured a female British model wearing the brand's boots. In this two-minute ad, men whistle at a model, walking on the street with red, sleeveless mini dress. This ad gained much backlash and criticism by the viewers since sexual harassment and misconduct were a huge issue during this time and even till now. Many people showed their dismay through social media posts, leading Jimmy Choo to pull down the ad from social media platforms.[68] French luxury fashion brand Yves Saint Laurent also faced this issue with its print ad shown in Paris in 2017. A female model is wearing a fishnet tights with roller-skate stilettos, almost lying down with her legs opened in front of the camera. This advertisement brought harsh comments from the viewers and French advertising organization directors for going against the advertising codes related to "respect for decency, dignity and those prohibiting submission, violence or dependence, as well as the use of stereotypes." They even said that this ad is causing "mental harm to adolescents."[69] Lot of sarcastic comments were made in social media about the ad and the poster was removed from the city. Public relations and social media A Mexican sports reporter wearing little black dress and knee-high boots Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media, and initiating messages that project positive images of the company.[70] Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms.[71] Building brand awareness and credibility is a key implication of good public relations. In some cases, the hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners.[72] Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations.[73] The interactive nature of these platforms allows practitioners to engage and communicate with the public in real-time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, WordPress, Squarespace, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’.[74] Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for. Social media is changing the way practitioners deliver messages,[22] as they are concerned with the media, and also customer relationship building.[75] PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping.[76] Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its public, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.

wizkid

For other uses, see Whiz Kids. Wizkid Wizkid performing at the Desire album launch concert in 2013 Wizkid performing at the Desire album launch concert in 2013 Background information Birth name Ayodeji Ibrahim Balogun Also known as Lil PrinzWizzyStarboyMachalaDaddy YoBaba NlaBig WizEleniyan Born 16 July 1990 (age 31) Surulere, Lagos, Nigeria Genres AfrobeatsAfrobeatreggaedancehallR&Bhip hoppop[1] Occupation(s) Singer songwriter Years active 2001–present[A] Labels StarboyRCA (current)Empire Mates Entertainment (former) Associated acts Maleek BerrySarzLegendury BeatzJustin BieberTemsDrakeSkeptaBeyoncéTiwa SavageOlamideBanky W Ayodeji Ibrahim Balogun (born 16 July 1990), known professionally as Wizkid is a Nigerian singer and songwriter. He began recording music at the age of 11 and released a collaborative album with the Glorious Five, a group he and a couple of his church friends formed. In 2009, Wizkid signed a record deal with Empire Mates Entertainment (E.M.E). He later rose to the limelight after releasing "Holla at Your Boy", the lead single from his debut studio album, Superstar (2011), which also spawned the singles "Tease Me/Bad Guys", and "Don't Dull". In September 2014, he released the self-titled second studio album, Ayo. The album was supported by six singles, including the song "Jaiye Jaiye". Wizkid left E.M.E after his contract expired. In 2016, Wizkid achieved international recognition following his collaboration with Drake on the hit single "One Dance", which reached number-one on the US Billboard Hot 100, and topped the charts in 14 additional countries. The song broke multiple records, making Wizkid the first Afrobeats artist to appear in the Guinness World Records.[3] In March 2017, he signed a multi-album deal with RCA Records; and released his third studio album Sounds from the Other Side, later that year. The album was supported by five singles, including "Come Closer" featuring Drake. In 2018, he was featured on the song "Checklist" by Normani and Calvin Harris, which reached number-one on the Billboard World Digital Song Sales chart. The following year, he was featured on Beyoncé's project The Lion King: The Gift on the single "Brown Skin Girl", which also reached number-one on the World Digital Song Sales chart, and won him a Grammy Award for Best Music Video.[4] In October 2020, he released his fourth album, Made in Lagos, which received commercial success and acclaim,[5] reaching number-one on the Billboard World Album Chart.[6] The album includes the single "Essence" featuring Tems, which became the first Nigerian song to chart on the Billboard Hot 100,[7] and reached the top ten following a remix released by Justin Bieber. By February 2021, Wizkid was the most-streamed Nigerian artist of all time on Spotify, with over 3.4 billion streams across all credits.[8] Contents 1 Life and music career 1.1 1990–2010: Early life and career beginnings 1.2 2010–2011: Superstar 1.3 2012–2014: E.M.E tour, Ayo and other recordings 1.4 2015–2018: Sounds from the Other Side and the international success with "One Dance" 1.5 2019–present: "Brown Skin Girl", Soundman Vol. 1 and Made in Lagos 2 Endorsements 3 Record label and contract 3.1 Empire Mates Entertainment 3.2 Starboy Entertainment 3.3 Sony Music/RCA 4 Personal life 4.1 Fatherhood controversy 4.2 Feuds 4.3 Fashion style 5 Awards and nominations 6 Discography 6.1 Studio albums 6.2 EPs 7 Tours 8 Notes 9 References 10 External links Life and music career 1990–2010: Early life and career beginnings Wizkid was born Ayodeji Ibrahim Balogun on 16 July 1990, in Surulere, Lagos.[9] He grew up in an interfaith household with twelve female siblings. His mother is a Pentecostal Christian and his father practices Islam.[1] Wizkid attended Ijebu Ode Grammar School.[10][1] He grew up listening to King Sunny Ade, Fela Kuti and Bob Marley.[11] In a radio interview with Tim Westwood in 2012, he said "his father has three wives".[12] In another interview with Adesope of Factory 78 TV, Wizkid said he formed a group called the Glorious Five with a couple of his church friends.[13] They managed to release an album prior to disbanding. Wizkid went by the stage name Lil Prinz until 2006.[14] He later met OJB Jezreel, a record producer who prevented him from recording for a year.[13] While visiting OJB's Point Beat Studios frequently, he watched 2 Face Idibia record songs for his Grass 2 Grace album. He was also present during the recording sessions for Sound Sultan's debut album Jagbajantis.[15][13] He cited Naeto C as one of the people who mentored and coached him when he was 15 years old. Wizkid inked a record deal with Empire Mates Entertainment in 2009. He co-wrote "Omoge You Too Much", a song from Banky W.'s The W Experience album.[13][15] He also worked with Naeto C, Ikechukwu and M.I while developing his craft.[16] In mid-2009, he dropped out of Lagos State University (LASU). He later attended Lead City University, but dropped out after completing two sessions.[15] 2010–2011: Superstar Wizkid began recording his debut studio album Superstar in 2009.[15] He released "Holla at Your Boy" as the album's lead single on 2 January 2010.[17] The song nominated for Best Pop Single but earned him the Next Rated award at The Headies 2011. In addition to winning the award, he was awarded a 2012 Hyundai Sonata courtesy of the organizers.[18] Its music video was nominated for Most Gifted Newcomer Video at the 2011 Channel O Music Video Awards.[19] On 2 April 2010, Wizkid released "Tease Me/Bad Guys" as the album's second single. It was initially released as a freestyle rap.[20] "Don't Dull", the album's third single, was released on 6 December 2010.[21] Superstar was recorded in English and Yoruba. It was released on 12 June 2011 by Empire Mates Entertainment. The album incorporates elements of Afrobeats, R&B, dancehall and reggae. While working on Superstar, Wizkid collaborated with record producers such as E-Kelly, Jay Sleek, Shizzi, DJ Klem, Masterkraft, Q-Beats and Samklef. The album features guest appearances from Banky W., Skales, D'Prince and Wande Coal. It was initially scheduled for release on 14 February 2011, but was later pushed back.[22] On 12 June 2011, Wizkid hosted a launch party for the album at the Expo Hall of the Eko Hotel and Suites. The launch party featured performances from Banky W, Skales, 2face Idibia, Samklef, Wande Coal, D'Prince, Olamide, eLDee, Jesse Jagz, Ice Prince, Lynxxx and Seyi Shay.[23] Superstar garnered Best Album of the Year at the 2012 Nigeria Entertainment Awards, and was nominated for Album of the Year at The Headies 2012.[24] 2012–2014: E.M.E tour, Ayo and other recordings "Jaiye Jaiye" (2013) MENU0:00 A 15-second sample of "Jaiye Jaiye". The song is a fusion of Afrobeat and Afrobeats Problems playing this file? See media help. Wizkid toured London in 2012 and performed at the HMV Apollo on 4 June 2012.[25] He worked with Banky W., Skales, Shaydee and Niyola to record E.M.E's compilation album Empire Mates State of Mind (2012).[citation needed] Following the album's release, E.M.E acts toured the United States. The tour kicked off in July and ended in September 2012. EME acts performed in several cities, including Houston, Dallas, Toronto, Vancouver, New York City, Providence, Calgary, Atlanta, Washington, D.C. and Chicago.[26][27] On 12 November 2012, Wizkid performed at the BBC Radio 1Xtra Live 02 Academy in Brixton alongside Trey Songz, Tulisa, Kendrick Lamar and Angel.[28] Between 2012 and 2014, Wizkid recorded his second studio album Ayo. It features guest appearances from Femi Kuti, Banky W., Seyi Shay, Phyno, Tyga, Akon and Wale. The album's production was handled by Sarz, Shizzi, Uhuru, Del B, Dokta Frabz, Maleek Berry, Legendury Beatz and Spellz. It was initially titled Chosen.[citation needed] According to MTV Base, the album suffered from a pushed back release date.[29] It was reported earlier that the album would feature Don Jazzy, Efya and Olamide.[30] On 6 September 2014, Wizkid revealed the album's cover art and track listing. Prior to announcing plans for a second studio album, Wizkid had plans to release a mixtape in April 2013.[31] In an interview with Ok!Nigeria TV at Disturbing Headquarters in London, he said the mixtape would be released in April. He also said it would feature Wale and Tinie Tempah.[32] Wizkid later announced that he would be releasing his second studio album on 12 June 2013.[33] In an interview with HipTV, Banky W revealed the album's title and commented on the albums delay. He also gave an estimated time-frame for the album's release.[34] On 2 May 2013, Wizkid released the album's lead single "Jaiye Jaiye". It features Grammy-nominated Nigerian musician Femi Kuti. Wizkid told Showtime Celebrity he collaborated with Femi Kuti to prevent people from depicting him as an artist whose lyrics revolve around girls, cars and materialistic things.[35] On 17 October 2013, he performed at the 2013 edition of Felabration, a yearly concert dedicated to Fela Kuti.[36] The Del B-produced "On Top Your Matter" was released as the album's second single on 26 October 2013.[37] The song's music video directed and shot in South Africa by Sesan.[38] On 2 November 2013, Wizkid performed at the Guinness Colorful World of More concert alongside D'banj, Tiwa Savage, P-Square, Davido, Ice Prince, Burna Boy, Olamide and Phyno. The concert took place at the Eko Convention Centre in the Eko Hotels and Suites.[39] On 23 November 2013, he performed at the Guinness Big Eruption Concert in Accra, Ghana.[40] In February 2014, Wizkid became the first Nigerian musician to have over one million followers on Twitter.[41][42] In July 2014, Wizkid visited The Beat 99.9 FM studio in Lagos and told Toolz he had collaborated with Barbadian singer Rihanna.[43][44] Wizkid was invited as a special guest for some shows on Tinie Tempah's tour of the UK in 2014.[45] 2015–2018: Sounds from the Other Side and the international success with "One Dance" Wizkid was involved in the writing and production of Drake's "One Dance" On 5 January 2015, Wizkid released the music video for "Ojuelegba", a song that highlights the struggles he endured in the early years of his recording career.[46] The song's official remix features vocals from Drake and Skepta; it premiered on OVO Sound Radio in July 2015.[47] Wizkid first announced that he was working on a new album during a visit to London in October 2014. He revealed "African Bad Gyal" as his collaborative single with Chris Brown and said it would be the lead single from his third studio album.[48] In April 2015, both Wizkid and Chris Brown performed "African Bad Gyal" at Brown's concert in Durban, South Africa.[49] Wizkid released "Expensive Shit", an Afrobeats song built on light guitars, saxophone lines and acoustic percussion in May 2015; the song was reported as being a likely inclusion on the album.[50] In July 2015, Wizkid announced on Twitter that Angélique Kidjo would be featured on the album.[51] In September 2015, he said he was dropping his EP and postponing the release of his third studio album. He made this announcement on Instagram shortly after the conclusion of 2Face Idibia's Fortified tribute concert.[52] On 5 April 2016, Wizkid became Nigeria's first artist to be listed on Billboards Twitter Last 24 hours chart, following his guest feature on Drake's Afrobeats-infused "One Dance" single, which charted at number 21.[53][54] On 12 May 2016, the song reached number-one on the Billboard Hot 100 chart, a position it kept for 10 non-consecutive weeks.[55] "One Dance" went on to become an international smash hit, topping the charts in 15 different countries, including the United Kingdom, Canada, Australia, France and Germany. The single became Wizkid's first number-one single as a featured artist in these territories. Wizkid released the promotional single "Like This" on 5 June. The song premiered on Drake's OVO Sound Radio the same month.[citation needed] It was produced by Amsterdam-based Ghanaian producer DJ Henry X.[56] Pitchfork writer Sheldon Pearce said the song is a "frolicking, summery jam that revels in all the work he [Wizkid]'s put in."[57] In May 2015, Wizkid joined Chris Brown on his "One Hell of a Nite" world tour.[58][59] In March 2017, he signed a record deal with RCA Records.[60] Wizkid released his third studio album Sounds from the Other Side on 14 July 2017. Primarily a Caribbean-influenced record, SFTOS encompasses several other genres, including Afrobeats, EDM, R&B, and house.[61] The album features guest appearances from Drake, Major Lazer, Chris Brown, Ty Dolla Sign, Efya, Bucie and Trey Songz.[62] Its production was handled by Sarz, Del B, Spellz, Dre Skull, DJ Mustard, Major Lazer, and the Picard Brothers. The album was made available for purchase and online streaming on several music platforms, including Apple Music, Amazon Music, Spotify, Deezer and Google Play.[citation needed] SFTOS debuted at number 107 on the US Billboard 200.[63] It also debuted at number 58 on the Canadian Albums Chart.[citation needed] The album's release was preceded by three singles: "Daddy Yo" featuring Efya, "Sweet Love", and "Come Closer" featuring Drake.[citation needed] "African Bad Gyal" was released alongside the pre-order for the album on 9 June 2017,[64] and "Naughty Ride" was released as a promotional track on 23 June 2017.[65] Wizkid became the first Afrobeats artist to appear in the 2018 Guinness World Records for his contribution to "One Dance". His song "Soco" became his first Afrobeats single to be certified Gold in Canada.[66][67] Later that year, he appeared on Normani and Calvin Harris’ EP Normani x Calvin Harris, on the song "Checklist", which peaked at number one on Billboard World Digital Song Sales chart.[68] 2019–present: "Brown Skin Girl", Soundman Vol. 1 and Made in Lagos Wizkid won his first Grammy Award with his collaboration on Beyoncé's The Lion King: The Gift soundtrack. In mid-2019, Wizkid was featured on Beyoncé's "Brown Skin Girl", taken from the critically acclaimed The Lion King: The Gift soundtrack.[69] It was described as one of his "shining" moments of 2019,[70] thanks to numerous nominations at major international awards, earning him two Soul Train Music Awards,[71] a NAACP Image Award,[72] a BET Awards, and his first Grammy Award, for Best Music Video.[73] Later that year, he also released the singles "Joro" and "Ghetto Love".[74] On 6 December 2019, Wizkid's label Starboy Entertainment released the EP Soundman Vol. 1, centering mainly on Wizkid, and containing features from Chronixx, and a variety of other artists.[75] During 2020, Wizkid featured on various singles, including "Escape" by Akon, "Gbese 2.0" with DJ Tunes and Spax, "Eve Bounce" by Yung L, and "Consider II" with Walshy Fire. He also released a collaboration with American singer, H.E.R., titled "Smile". On 17 September, Wizkid released the single "No Stress", and announced that he would be releasing his fourth album, Made in Lagos, on 15 October 2020.[74] The album launch was later postponed due to the Nigerian End SARS protests nationwide, until 30 October 2020. Essence", a single from the album, became the first Nigerian song to chart on the US Billboard Hot 100.[7] At the 27th annual South African Music Awards, Made in Lagos received a nomination for the Rest of Africa Award.[76] On 13 August 2021, he released a remix of "Essence", featuring Canadian singer Justin Bieber.[77] The song became the highest charting single on the billboard hot 100 by an African act peaking at no. 11 on October 4, 2021.[78][79] Endorsements In 2012, Wizkid signed a one-year endorsement deal with Pepsi reportedly worth US$350,000.[80] He travelled to Beirut, Lebanon, with Tiwa Savage for a Pepsi commercial shoot.[81][82] On 28 May 2013, Premium Times reported that Wizkid had signed a one-year deal with MTN Nigeria. The newspaper also reported that Wizkid's Pepsi contract was renewed for two more years.[83][84] In November 2013, Wizkid signed an endorsement deal with Guinness for the Guinness World of More concert, held at the Eko Convention Centre of the Eko Hotel and Suites on Victoria Island, Lagos.[85][86] In June 2015, Pulse Nigeria reported that Wizkid had left MTN and signed a ₦128 million deal with GLO.[87] Record label and contract Empire Mates Entertainment In February 2013, Wizkid tweeted a subliminal message and tweaked his Twitter account.[88][89] He also moved out of the E.M.E mansion in Lagos and acquired his own home in the Lekki Phase 1 area.[89] Prior to Wizkid's subliminal tweets, Banky W pacified fans by assuring them that nothing was amiss. Furthermore, it was reported that troubles within E.M.E began as early as the E.M.E All Stars concert in 2012.[89] It was also reported that money was at the centre of the controversy.[89] On 30 April 2013, Nigerian Entertainment Today reported that Wizkid and E.M.E had reunited after contract negotiations.[90] Wizkid departed E.M.E following the release of his second studio album and the expiration of his five-year contract.[91] In a video interview with Capital Xtra in October 2019, Wizkid said he left E.M.E without any money.[92] Starboy Entertainment The logo of Wizkid's Starboy Entertainment imprint Wizkid established his label imprint Starboy Entertainment in March 2013. He revealed to Yvonne Ekwere of Silverbird Television that he planned on signing new acts to the label.[93] In an interview with Showtime Celebrity, he said he had established his own record label to give up-and-coming artists a platform to showcase their talent.[35] In April 2013, Wizkid signed Maleek Berry and Legendury Beatz to his imprint.[94] His work credits with the Berry include "Lagos to Soweto" and "The Matter".[95] In May 2013, he unveiled photos of himself with the two musicians.[96] Wizkid debuted the music video for "Caro" and announced the signing of L.A.X in August 2013.[97][98] On 7 May 2016, Wizkid announced the signings of Efya, R2Bees, and Mr Eazi; he made the announcement following his performance at the 17th edition of the Ghana Music Awards.[99] in 2018, Wizkid signed Terri into Starboy Entertainment, he made the announcement via his Twitter account.[100] Sony Music/RCA In 2017, Billboard reported that Wizkid signed a multi-album worldwide record deal with RCA Records, a subsidiary of Sony Music.[101] Personal life Wizkid has three sons with three different women.[102] The children were born in 2011, 2016, and 2017.[103] Fatherhood controversy In August 2011, Nigerian Entertainment Today reported Wizkid fathered his first child at the age of 21. After a thorough investigation, the newspaper concluded Wizkid impregnated then-undergraduate student Sola Ogudugu.[104] When the story broke, close friends and associates of Wizkid did not confirm it because DNA results were pending at the time.[104] Wizkid broke his silence on the story during several interviews. In an interview with a Nigerian Entertainment Today editor, he denied having a child.[104] In another interview conducted in Ogudu-GRA, Lagos, he said he really did not want to find himself in that peculiar situation.[104] In December 2012, Wizkid denied the baby scandal during an interview with Nonye Ben-Nwankwo of The Punch. In October 2013, he uploaded a picture of himself and his 2-year-old son, Boluwatife Balogun, to his Instagram account. The photo confirmed the 2011 report published by Nigerian Entertainment Today.[105] Feuds Wizkid became engulfed in battles on Twitter with several artists, including his erstwhile boss Banky W[106] and former label mate Skales.[107] Other artists include Davido,[107] Dammy Krane,[108] Saeon,[107] Samklef[107] and blogger Linda Ikeji.[109] Fashion style In an interview with Alex Frank of Vogue magazine in February 2015, Wizkid said he wears a mixture of street wear and traditional Nigerian clothes. He cited Pharrell Williams as one of his fashion style icons. Moreover, he revealed plans to establish a clothing line following the release of Sounds from the Other Side.[110] Awards and nominations Main article: List of awards and nominations received by Wizkid Wizkid's contributions to the Nigerian music industry have earned him several achievements, including the Grammy Award for Best Music Video as a lead artist on Beyoncé's "Brown Skin Girl";[111] his first ever Grammy Award.[112][113] He is the most awarded African artist at the BET Awards (3), Soul Train Awards (2), Billboard Awards (3), iHeartRadio Music Awards (2) and MOBO Awards (4).[114] He is also a recipient of an ASCAP plaque for his songwriting contributions to Drake's "One Dance",[115] which also earned two Guinness World Records, for being the first song to reach a billion streams on Spotify, and at the time being the most streamed song on Spotify.[116] Wizkid was cited as one of the Top 100 most influential Africans by New African magazine in 2019.[117] He is also the most awarded artiste in The Headies award history.[118] Discography Main article: Wizkid discography Studio albums Superstar (2011) Ayo (2014) Sounds from the Other Side (2017) Made in Lagos (2020) EPs Soundman Vol. 1 (2019) Tours Made in Lagos Tour (2021)[119] Notes

HUDA UNIVERSITY GUSAU

The university  Huda University Gusau is the first accredited private University in Zamfara State with its campus located at Eastern Bypass,...